Lift & Firmness

The Lift & Firmness range is for skin showing several visible signs of skin aging: loss of tone, reduced elasticity, more established wrinkles or facial contours that gradually look less defined. With age, the decrease in collagen and the evolution of elastic fibers gradually change the skin's structure and support. The range is therefore particularly suitable when you want to go beyond simple hydration and adopt a comprehensive anti-aging approach, simultaneously targeting wrinkles, firmness and elasticity.

The range was designed to act on several dimensions of skin aging: improving the appearance of firmness and elasticity, smoothing wrinkles and contributing to visibly more toned skin. It notably combines anti-aging and antioxidant actives with formulas designed to support the skin's structural changes. The Lift & Firmness Resveratrol Serum, for example, provides an antioxidant action thanks to resveratrol, while The Lift & Firmness Collagen Cream completes the routine with an approach targeting firmness and the established signs of aging.

An anti-wrinkle action mainly aims to improve the appearance of the lines and folds visible on the skin's surface. A firming action focuses more on its support, tone and elasticity. These signs are nonetheless closely linked: with age, the decrease in collagen and the evolution of the structures supporting the skin can lead to wrinkles and loss of firmness at the same time. When these signs start to coexist, a comprehensive anti-aging routine such as Lift & Firmness is therefore more relevant than an approach targeting wrinkles alone.

Yes, and it is even particularly relevant when the skin shows both dehydration and signs of aging. Hydration acts on suppleness, bounce and the fine lines linked to a lack of water, while Lift & Firmness products focus more on tone, elasticity and established wrinkles. You can, for example, combine The Hyaluronic Concentrate with a Lift & Firmness cream, or alternate products according to your skin's needs. There is therefore no need to choose between hydration and a firming action: the two address different mechanisms and can perfectly complement each other.

Choose above all according to your skin's dominant need. If it looks less toned, if its contours are less defined or if loss of elasticity and deep wrinkles are your main concerns, favor Lift & Firmness. If it is mainly dry, uncomfortable and marked by wrinkles, and you are looking for rich textures for your night routine, Night Elixir will be more suitable. The two ranges are not mutually exclusive, however: mature skin can, for example, use Lift & Firmness in the morning and add a Night Elixir product in the evening.

Firming products are part of a regular, long-term routine. Unlike some hydration or comfort benefits that can be felt quickly, the visible improvement of firmness, elasticity and established wrinkles requires more consistency. According to their instructions, Lift & Firmness products can be used daily, in the morning and/or evening. A serum is applied after the eye contour and before the cream. What matters most is to keep up the routine for several weeks and to refer to the clinical or consumer results specific to each product.